Where Do I Place My Logo?

We all know how important a logo is for an organization. Starting from the stationery, accessories to large billboards, a company logo finds place in almost everything that belongs to the company. Wrong placement of a logo can easily demean the very essence of it and that's why, placement of a logo at the right place is critical. While there is no pre-determined perfect place for a logo to be positioned, the thumb rule is, irrespective of its color or size; a logo should be put at a place where it gets the maximum exposure.

So, how do we go about it? There are no fixed rules for placing a logo. So before positioning a logo on a product, we need to answer three simple questions:

Who will use the product?
How will it be used?
Where will it be used?

Let's take a basic example of stationery accessories like a pen or a pencil. In case of a pen we are more likely to find the logo at the middle of the tube whereas in case of a pencil we usually find it at the rear end i.e. away from the tip. The underlying reason behind this placement is while using a pen or a pencil, we hold it near the tip and thus that place gets concealed within our fingers. So having the logo near the tip makes less impact. The rear part of a pen or a pencil gets the maximum exposure, so a logo over there gathers more viewer attention.

In automobiles, the logo can be found both at the front as well as the back of the vehicle. The front bonnet of a car usually has the emblem of the manufacturer and the rear end has the name of the brand embossed. However, the degree of viewer attention differs to a larger extent. For instance, while walking on the street or driving a car, we tend to move away from an incoming speeding vehicle whereas we follow or overtake a vehicle that is moving in our direction. So the rear end of a vehicle gets prolonged attention than the front. Nevertheless, when the same car is parked, we see the front of it. The presence of the emblem on the bonnet makes the brand recognizable to the viewers.

The positioning of a company logo keeps changing with the object in question. An exhaustive research beforehand will definitely help in positioning the logo in the optimal way. So look round, keep the above questions in mind and you are sure to find the perfect place for your logo.